Accunex
A production marketing site for a tax & accounting firm — clear services, trust signals, and a real contact funnel.
- Frontend Developer & Designer
- 2025
- Shipped
Summary
Accunex is a production marketing website I designed and built for ACCUNEX, a Sagara-based tax and accounting firm. The brief was credibility first: business owners need to understand services, trust the firm, and book a consultation without wading through dense compliance copy. I designed the system in Figma, then shipped a React + Vite multi-page site—Home, About, Services, Industries, and Contact—backed by structured content for service and industry detail routes. Motion uses GSAP and Lenis with reduced-motion and touch fallbacks; the contact flow hits an Express API that sends branded emails through Resend. The site is live at accunex.in.
- Multi-page marketing site with nested service and industry detail routes
- Trust-led IA — stats, plain-language positioning, and consultation CTAs
- GSAP scroll motion with reduced-motion and touch-friendly fallbacks
- Express contact API on Render with Resend — confirmation to the client, lead to the firm
- Content-driven services catalog and per-page SEO for local discovery
Tech stack
Tools and technologies used to design, build, and ship this project.
- React
- Vite
- GSAP
- Express
- Resend
- Figma
Case studies
How we framed the problem, what we tried, and what changed.
01
Structuring a compliance brand for the web
Tax and GST services are easy to bury in jargon. Accunex leads with one clear promise, proof metrics, and a path to consultation.
- Challenge — Small business owners comparing firms online need expertise they can trust—but dense audit and compliance copy scares them off before they enquire.
- Approach — I mapped the site around decisions, not departments: a hero promise (“Accounting That Drives Business Growth”), compliance stats and client proof above the fold, then services and industries as scannable catalogs with dedicated detail pages. Content lives in structured data so offerings stay consistent across Home, Services, and SEO metadata.
- Outcome — A homepage and IA that read as professional within seconds, with every major route ending in a clear consultation or contact action.
02
Motion that fits a finance audience
Finance sites need polish, not spectacle. Accunex uses GSAP and Lenis to guide attention—never to decorate.
- Challenge — Agency-style animation would undermine trust for a tax brand, while a static page would feel outdated next to modern competitors.
- Approach — Scroll-linked reveals, staggered stats (including slot-machine counters), and hero text blur-ins are scoped through a shared Meridian animation hook. Lenis smooth scrolling runs only when appropriate; touch devices and prefers-reduced-motion fall back to native scroll so the experience stays accessible.
- Outcome — A site that feels modern and intentional while staying appropriate for accounting and compliance—and usable on real phones.
03
From enquiry form to inbox
A marketing site only converts if leads reach the firm. Accunex ships a real contact backend, not a mailto placeholder.
- Challenge — Static forms that open the user’s mail client lose leads and give the firm no confirmation trail.
- Approach — I built an Express contact API that validates submissions, emails the firm, and sends a branded Resend confirmation to the client. The frontend posts to a configurable API URL so local Vite proxy and production (Render) share one flow.
- Outcome — Enquiries land in the firm’s inbox with a professional confirmation for the visitor—closing the loop from brochure site to working lead funnel.
Let’s connect
I’m always open to discussing new projects, creative ideas, or opportunities to be part of your visions. Just reach out!
